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Corporate America in Print |
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Written by Vickie Adair
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 Written communication is different than spoken communication because it lacks voice inflection, body language, and the possibility of taking back or clarifying what has been said. For companies, written communications such as sales materials, product manuals, company documentation, articles, white papers, business correspondences, employee procedures, are just a few examples of materials that are written and received by clients, associates, and employees at all levels of expertise and education. In fact, the written word is very often the first impression people have of any company, and since the “possibility of taking back or clarifying” is lost, writing must be as exact as possible.
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